The city of Ely Minnesota and the folks in charge of marketing are at it again. this years marketing promotion is a buzz on social media. It is sure to go viral as many of the chambers previous marketing efforts are still talked about. Way to go Ely Chanber of Commerce:)
This years annual April Fools joke from the Ely Chamber of Commerce is an electric canoe paddle. Designed to generate free publicity for Ely, the Chamber hires an ad agency to come up with an idea each year that could be true but of course is not.
Past April Fools pranks from the Chamber included Canada attempted to annex Ely, a fictitious bid for the 2016 Summer Olympics and that Dairy Queen had acquired naming rights to the Boundary Waters Canoe Area Wilderness.
“By mounting a small, but powerful and nearly silent battery-powered trolling motor to the blade of a canoe paddle, this group claims to have taken all the work out of canoeing, suddenly opening the popular outdoor activity to millions of people who felt that a trip to the beautiful Boundary Waters Canoe Area Wilderness was beyond their skill level or outside their comfort zone. Now canoeing enthusiasts can let the paddles do all the work while they sit back and read a favorite book, grab a nap or gaze around at the beautiful scenery found in the BWCAW.”
Read the entire story here: http://www.elyecho.com/articles/2016/04/03/ely%E2%80%99s-april-fools-joke-contains-more-hint-legitimacy